Bodybuilding.com Releases Exclusive Muscle Milk Brownie Batter Flavor!
Press Release

Boise, ID – March 17, 2008 – Bodybuilding.com, the Internet’s most- visited bodybuilding and fitness site and largest retailer of nutritional supplements, has teamed with CytoSport to release yet another much-anticipated exclusive flavor, Brownie Batter Muscle Milk.

On November 5, 2007, Bodybuilding.com’s Vice President Jeremy DeLuca asked Bodybuilding.com Forum members to submit ideas for a brand-new flavor of CytoSport Muscle Milk. When CytoSport extended the rights for an exclusive Bodybuilding.com flavor, they felt it was a decision only their customers could rightfully make. With over 500 Bodybuilding.com Forum posts and 11,000+ views, the votes came in and Cake Batter was declared the official Muscle Milk flavor winner...but Brownie Batter came in a very close second. Because of this, it was decided that Brownie Batter would also be released.

For those of you not familiar with Muscle Milk, it is an evolutionary muscle formula that promotes efficient fat burning, lean muscle growth, and fast recovery from exercise. Metabolically favorable ingredients stimulate growth and recovery in a similar manner to mother's milk nourishing a baby. Bodybuilding.com offers more than twenty different Muscle Milk flavors.

Brownie Batter is Bodybuilding.com’s second exclusive flavor with CytoSport. Their first (Cake Batter) has yielded the most sales of all Muscle Milk flavors. After only one week on the site, Brownie Batter is also on its way to making record sales.

“Muscle Milk is one of our most popular supplements, so to be able to offer another flavor option that is exclusively available at Bodybuilding.com is a great opportunity. Now the hardest decision I’m going to have to make is whether to have Brownie Batter or Cake Batter Muscle Milk, because they’re both so good!” says V.P. DeLuca.

To find out more about new Brownie Batter Muscle Milk, visit http://www.bodybuilding.com/store/cs/milk.html

Bodybuilding.com offers more than 6,000 health and fitness supplements & accessories to help people achieve their fitness goals. They offer more than 19,000 pages of FREE bodybuilding and fitness information, including more than 9,000 articles (written by 385+ writers), video & audio segments, and new content added daily.

NEW BROWNIE BATTER MUSCLE MILK! Exclusive Flavor. Only at Bodybuilding.com!